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Says annual study sponsored by SAP
July 15, 2008
By: TOM BRANNA
Editor
Companies overall are better meeting consumer expectations in 2008 than in 2007, yet pricing power is difficult to find, says a new report sponsored by business software provider SAP AG. The wRatings Corporation, an independent competitive research firm, revealed the results of its annual Most Competitive Retail & Consumer Goods Study. Clorox rose from No. 14 in 2007 to No. 1 in 2008 with a W Score of 96.1. A W Score of 100 means the business built the highest consumer and economic advan...
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